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Author Resource: Mike Nacke. Learn more about web design nashville, interview training, and time management software by visiting these links. Article provided by - Published-Articles.com
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Service professionals like accountants, lawyers, doctors, therapists, and more can all benefit from internet marketing if they do it right. If you're a professional who's ever said "advertising doesn't work for my type of business," then listen up, because I'm about to share the exact ways that I help my professional clients get more business online. This isn't theory, it's real experience from real businesses ... so let's get started.
Use Plenty Of Social Proof
I'll start with this tip because it's absolute critical to persuading potential customers to become your new client. If you're not familiar with social proof, it can be simply defined as "what others say about you." This can be in the form of a testimonial, an online review, a video on your website with another client telling about their experience with your business, and more. Just think about social proof like this; every time someone says something positive about you, you need to incorporate that into your marketing as many ways as possible. For example, don't send your customers to Google Places to put a review of your services without having a link on your website that says "check out our amazing customer reviews on Google Places" so your prospective customers can see those reviews and allow them to be persuaded to use your services.
Don't Forget These Other Proof Elements
Social proof is so easy to achieve in marketing, that it should be your first step. But after that, don't forget about all the other proof elements that you can incorporate into your website, emails, Facebook page, etc that will influence people to trust your brand. You need to include things like awards, certifications, licenses, writeups about your business in the local newspaper, affiliations, Better Business Bureau logos, Chamber of Commerce certificates, etc. Anything you can get your hands on to add credibility to your business will help convert more browsers to buyers through your website.
Get Social
Use Facebook, Twitter, and email to consistently reach out to your customer base and build relationships. I often hear from business owners that "internet marketing won't work for my business because my industry is different ... we get all our business from referrals." That's a load of baloney. What do you think Facebook is besides a huge referral network where free word of mouth advertising runs rampant? By integrating social media with your website, and getting active on social media sites like Facebook and Twitter, you're effectively building buzz through free word of mouth advertising to drive new customers to your business. And all of this happens on the internet, and it will work for your business, too.
Internet marketing can be wildly effective for professionals. If you're scared that it won't work for you, then I suggest that you stick your toe in the water with a professional website and pay per click advertising campaign where you have total control of the budget.
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