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Article Source: YancyMarry Peter. UPUBLISH
Mobile Web or Mobile App: Which is Better for an Enterprise?
Creating a mobile presence is very important for all enterprises today, irrespective of their sizes & services provided. One of the most important considerations that an enterprise should make before starting on the process of establishing a mobile presence is whether to choose mobile websites or mobile apps to ensure success. In a very competitive market, the necessity of both the mobile web & mobile app may be felt by an organization; but it is advisable that certain factors such as the target audience, the intended purpose, the available budget, etc. should be clearly thought out before choosing either. Listed below are few parameters that will help an enterprise to decide between a mobile website and a mobile app as being successful in ensuring mobility of business:
Advantages of Mobile Web over Mobile App
1. Compatibility - Mobile websites are more compatible when compared with apps. They reach users across several mobile devices. A different version of the same mobile website does not have to be built to be used in different mobile devices. The website URLs can also be integrated with other mobile technologies like QR Codes, SMS, and NFC (near field communication).
2. Broader Reach - Since a mobile website can be accessed across several OS platforms and are also shared among search engines & users, the reach of the site becomes more than that of an app.
3. Cost Effective - The fact that one version of a mobile website is used in different mobile devices makes the development process less expensive. Building of several mobile apps becomes necessary if an enterprise needs to establish a presence on multiple OS platforms.
4. Shelf Life is Longer - Mobile websites cannot be deleted. The shelf life of apps on the other hand is very short, sometimes less than a month. Apps do not last long on a mobile device unlike websites, to which a user can always return.
Advantages of Mobile App over Mobile Web
1. Personalization - If the target audience is such that will be using a personalized version of mobile apps everyday, it is best to choose app over website.
2. Purposes such as Gaming - There can be nothing better than mobile apps if you want to play games on a regular basis on your mobile device. Mobile apps are faster & more interactive, two qualities which have established their superiority in the gaming sector.
3. Offline Access - No internet connection is required to use mobile applications. The reason why most enterprises today are opting to use apps on a larger scale is that their workforce often travels through areas where a wireless connection or network may not be present for accessing content or performing other functions.
4. Functions like Making Complex Calculations - If you are involved with such work that requires using data for making complex calculations, or drawing up of reports & charts, a mobile app is more useful than a mobile website. This is the reason why investment & banking sectors should deploy apps and not websites.
In conclusion, it can be said that as long as there is development in & acceptance of the mobile world in enterprises, the war between mobile websites & mobile apps will continue. Though deployment of mobile apps is the current trend, if your enterprise wants to deliver content that can be shared by users as well as be located in search engines, mobile websites must be the preferred choice.
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